This white paper outlines a business philosophy centered on the paradigm shift of the branding “push” mentality to the community “pull” concept, resulting in planned consultation methods and technological implementation for both the corporate and non-profit sectors in the development of a community experience.
The core to developing a community experience is providing an opportunity for sharing, participation and fellowship. I'd like to dissect this a bit.
Sharing: Providing others with something that you have is perhaps too simplistic. Only if what you are sharing is actually providing value can you "pull" other into your community.
Participation: Actively being involved in the community and interacting with others in the community. For my own part in this requires not telling others what to do in terms of condescension or how they "should" act. This participation is much more effective if each individual is allowed to be authentic and act as genuine as possible in their communication.
Fellowship: This is the toughest in my opinion. People need to be kindred spirits in some respect in order to find fellowship within a community. I have started following a number of Twitterers only to find that I do not like their "voice" and don't won't my morning to be filled with negative chatter, etc. However I have found fellowship among other professionals that provide links to interesting news and information I may not have found otherwise.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment